UX Designer
& Researcher
Brand
Strategist
Exploring
Human-Centric AI
Jie Bai
Strategize Strategize Strategize Strategize
⚙
Excellent Communications Design German Design Award
✦
CURE Workshop Author
Contact ↗
WHO

From Solutions to Human

Hi, I am Jie (aka J).

Brand Strategist and UX Researcher with a 12-year track record in marketing, specializing in systemic problem-solving and empirical user insight generation.

Currently focused on Human-Centric AI and Sustainable HCI, integrating deep industrial insights with academic analytical frameworks.

4yrs
As a Brand Strategist
17+
Projects Completed
4.1
Master GPA
More About Me ↗
The Intersection of
Creativity, Tech, and Human Connection
Jie Bai portrait
WHAT

Creative Highlights

Practical solutions brought to life
through thoughtful decisions.
Caiya
2025
Caiya
Optimizing AI Interaction for the "Wrong-Path" Scenarios
 Veggie Hunter
2024
Veggie Hunter
AR Sustainable Web App
BRANDS

Brands I've Worked With

Every project is a partnership
that turns ideas into impact.
BMW DELL Xiaomi CLINIQUE Coca‑Cola FEIHE GLACEAU intel Lindt MINI
INSIGHTS

Curiosity Log

Notes and reflections from
ongoing work and projects.
Mar 2026
The AI Paradox: From Creator to Full-Time "Quality Inspector"
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Mar 2026
Ideas Are the New Cold, Hard Cash in the Age of AI
Read more
See All Posts →